Trade Dress

Definition:
The totality of elements in which a product or service is packaged or presented, such as the shape and appearance of a product or container, or the cover of a book or magazine.

Good Will

Definition:
The value of a business or of a line of goods or services that reflects commercial reputation. A business with a well-established good will could see all of its tangible assets destroyed, yet still own its reputation, its good will.

Multiple Dependent Claim

Definition:
A dependent claim which further limits and refers back in the alternative to more than one preceding independent or dependent claim.

Likelihood Of Confusion

Definition:
A statutory basis (Trademark Act Section 2(d), 15 U.S.C. Section 1052(d), TMEP §1207 et seq.) for refusing registration of a trademark or service mark because it is likely to conflict with a mark or marks already registered or pendingbefore the USPTO.

Descriptive Mark

Definition:
A word, picture, or other symbol that describes something about the goods or services in connection with which it is used, such as purpose, their size or color, the class of users, or the end effect on users.

Trade Name

Definition:
A symbol used to identify and distinguish companies, partnerships, and businesses, as opposed to marks used to identify and distinguish goods or services.

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